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Business / Education / Training / Sales Resume
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| Desired Industry: Beauty/Cosmetic |
SpiderID: 21957 |
| Desired Job Location: long Beach, California |
Date Posted: 8/4/2008 |
| Type of Position: Full-Time Permanent |
Availability Date: 8/4/08 |
| Desired Wage: |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: Other |
Willing to Relocate: No |
Objective:
Beauty Industry professional with a unique blend of
Sales, Management, and Event Planning combined
with Education recognized for integrity and
purpose. A solid reputation for details,
comprehension and a proven track record of
delivering results on or below budgets and
deadlines. A strong history for cultivating
relationships of cross-functional teams to create
events, meetings and trainings that deliver results
and solve problems. Possessing business acumen
that recognizes flow disruptions for smoother
market launch resulting in less problem solving in
the field.
Experience:
*Sales and Business Development*
+Logics DSC Training May 5, 2008 Local New Door
Drive Launch
Created and executed 360 degree program
including ongoing education support, sales targets,
individual current sales statistics, sales tools,
sample product, pricing, incentives, and action
accountability to support Logics Color and Care
business incorporating Logics marketing team,
Logics Creative Director resulting in 3 new doors
May YTD.
+West Division Biolage New Door Drive March, April
2008
Supplemented existing promotions, created selling
pieces, integrated sixty-day program with
distributor, support creation of internal memo for
process, resulting in 383 new doors at $95,750
street sales for Division. Managed Utah hub to
launch, facilitate and summarize weekly DSC
conference calls, resulting in 73 New Doors, 111%
of goal, with 43 expanded doors for an additional
$13,250 in street sales.
+PSF
Innovated with West Division management team
Personal Slush Fund to align with corporate spiff
procedures to target specific monthly promotions
encouraging 100% individual sell thru at street
level. PSF seeded market for future sales as well as
reduced overall cost to promotional accounts.
+Malyís 5 State September 2007 - June 4, 2008
Created, implemented, coordinated and facilitated
interactive sales meetings and implemented action
plans from monthly planning meetings to
correspond with company objectives resulting in a
6% increase. Managed fuel budget of $33,000 to
achieve 2008 goal of $3,226,00 in street sales.
+VIP Suite Selling Venue 2005 ñ 2008
Created all elements needed including invitations,
deal configuration, ordering booklet, Power Point
presentations, and facilitated invitation only selling
event to VIP customers at various shows
resulting in over $1,000,000 in sell thru
collectively.
*Management*
+Project Spring, the Transition of Distribution to
Best in Class Distributors January 2007
Created product knowledge presentations and
workbooks on all Matrix retail brands and color
used nationally for new hire introductions for
distributor sales consultants and store staff.
Managed all training materials and products for
West Division trainings for 600 attendees, all
support materials for 96 stores and co facilitated
trainings in Southern California.
+Education Management West Division
Organized and coordinated store support
education, class placement, bill back amount,
create contracts, ticket pricing and created selling
pieces for individual programs working with all
distributor Regional Education Managers.
+Education Process
Implemented direct process for in-salon education
requests that accelerated wait time to 1-3 days
from 2 or more weeks, as well as streamlining
payment process through Randstad Payment
Solutions while ensuring accurate reconciliations for
West Division.
+Education Teams
Managed Los Angeles full-time education team
including hiring and integration process. Recruited,
auditioned, trained, managed and expanded part
time education team 60% in the Los Angeles market
and 75% in the Alaska market.
*Events and Education Activity*
+Muse of Masters, Logics Event, Long Beach
Museum of Art May 12, 2008
Innovated, staffed, coordinated distributor, Brand
and education support, coordinated all orders,
managed and executed prep and event days. Run
time of five hours entailing runway show,
education, lunch and $75 gift of product. Event
focused on existing and new users with 171 actual
attendees that resulted in 50 new doors through
YTD June 13, 2008.
+Global Academy Distributor Program
Fulfilled distributor ticket allocation in 2007
($45,000 ticket revenue) and 2008 ($67,500 ticket
revenue) by building exclusive packages.
Exclusives included welcome reception, attendee
gift and free goods order. Sold in concept into
distributor, sourced hotel for attendee room block,
created all selling materials together with DSC
incentives. Implemented, launched and drove
ticket sales resulting in 100% sell out in 2007
and YTD 2008 33% sell thru on track for 100%.
+Education Activity
Managed location sourcing, budgeting, negotiated
distributor and manufacturer responsibilities,
coordinated marketing support to field event,
staffing, talent booking, model agency booking,
hosting and closing out budgets from store class
rooms to outside events. $110,000 budgeted for
West Division Education.
+Trade Shows 2004-2008
Booked talent, created work schedule and floor
plan while working with in house show department
for Malyís Impact Shows, Long Beach and Portland,
ISSE 2006, Beauty Revolution 2004, 2005. Led team
as on site show manager.
+Chocolate Cherries Launch Malyís West Division
August 2007
Conceived, launched and managed local execution
of SoColor / Color Sync Chocolate Cherries launch,
encompassing store demo days and education
resulting in 100% sell thru of promotion and
ongoing demand for Matrix education
Education:
Education and Development
Malyís Way Trainings, MSU / Next Level trainings
Franklin Training, What Matters Most
Skillpath Business Writing Workshop
Management Development Center LíOreal
-Time Management
-Perfecting Your People Management Skills
-Interpersonal Communication
The Art and Science of Connecting
Porter Henry Salesability
Perfecting your People Management Skills
Clairol Partners in Color
Career Academy of Beauty Cosmetology Licence #
KK150580
Rescue Support Belgian Malinois
Long Beach City College 4.0 GPA
Affiliations:
Matrix, Professional Product Division LíOreal 1997 -
June 2008
-Education Activity Manager, West Division 2007 -
June 2008
-Assistant Business Development Manager,
Southern California, Alaska 2005 - 2007
-Education Sales Manager, Southern California
2003 - 2005
-Matrix Educator, Los Angeles / Orange County
1997 - 2003
Contracted Educator, Logics, Clairol, Matrix 1988 -
1997
-Independent Contractor, Various Salons, JC
Penney 1985 - 1997
Skills:
Substantial computer competencies with both PC
and Macintosh platforms on Excel, Outlook,
PowerPoint, Publisher and Word. Other Skills
include: Solutions * Detailed Oriented * Intuitive *
Staff Development * Team Building * Licensed
Cosmetologist *Budgeting * Industry Knowledge *
People Management * Process Development *
Strategic Planning * Trade Show Management
Additional Information:
*Awards*
2004 Matrix Spirit Award for Integrity ñ voted on by
peers
2000 2nd place nationally for Sales and New Doors,
SoColor re-stage
2000 Color Graphics National Store Demo Blitz
contest, top 20 US educator sales and events,
1999 National Award for Excellence in Education
1998 National Award for Excellence in Store
Development
1998 Grand Prize, regional contest, ìPower Matrixî
The Story!
Reference:
Ron Westfall
Area Sales Director
Matrix
rwestfall@matrix.com
Keith Huffstutter
Division Sales Manager
Maly’s PNW, UT keith93@comcast.net
Chrystofer Benson
Sr. Manager of Education and Creative
LOGICS cbenson@logicshair-usa.com
Jan Shore
General Manager
Matrix NZ jashore@hotmail.com
jshore@nz.loreal.com
Lloyd Corbett
Territory Manager/ District Manager
Sally Beauty / CosmoProf/ West Coast
lcorbett@sallybeauty.com
Shelley Russell
Regional District Manager
P&G Professional Care srussell4@socal.rr.com
Bruce Scotland
Co-Owner
Arctic Beauty Supply bruces@arcticbeauty.com
Candidate Contact Information:
This candidate has chosen not to make contact information available on this page.
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