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| Desired Industry: Advertising |
SpiderID: 22493 |
| Desired Job Location: Chicago, Illinois |
Date Posted: 9/8/2008 |
| Type of Position: Full-Time Permanent |
Availability Date: 2008 |
| Desired Wage: |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: |
Willing to Relocate: Undecided |
Objective:
Professional with progressive experience in multiple facets of sales who is seeking new challenges. Creative problem solver, decision maker and team player with proven ability to consistently exceed revenue goals.
Communication Persuasive communicator with well-developed presentation and negotiation skills. Able to develop productive relationships with colleagues, customers and staff at all levels.
Management Solid background in planning and executing technology plans. Hands-on management experience with highly developed problem resolution skills and ability to provide excellent customer satisfaction.
Experience:
SALES DIRECTOR (Company Founder)
AMC Marketing, Oak Park, IL 2004 - 2008
Developed marketing and financing revenue from $2,000,000 to $7,000,000 annually by building strong collaborative partnerships with realtors and wholesale lenders.
Developed, administered and tracked a prospecting database of over 2,000 targets for targeted marketing communications.
Delivered high-quality customer service to over 500 to 700 prospects and customers per month (16-23 per day).
Built brand and market awareness by facilitating the distribution of advertisements, mailings, email, website and seminars. Utilized multiple on-line and off-line follow-up channels.
Conducted seminars on marketing, mortgage financing and loan types with realtors and mortgage professionals to create a cohesive working relationship and develop new business from the buying community.
VICE PRESIDENT, NEW BUSINESS DIRECTOR (Promotion to Katz Marketing Division from Radio Division)
Clear Channel Radio Group, Chicago, Illinois 1994 - 2003
Managed department operations, built and closed new business revenue in excess of $7 million (a 20% increase over prior year) by creating marketing and media campaigns for over 2,100 radio stations nationally.
Secured a national $1M spot-fill campaign for McDonalds; a 53% increase over the prior year.
Earned revenue of $600K, 100% share for Illinois Bureau of Tourism by developing close working relationships and fostering trust with key contacts at agency of record.
Facilitated marketing panel discussions that included company and industry peers, executives and competitors at industry trade conferences and seminars while at Clear Channels WGCI-AM/FM and Katz Marketing Divisions.
Identified opportunities to collaborate with other department heads, teams and advertisers to create natural tie-ins in order to maximize client exposure and revenue opportunities in each corporate and entrepreneurial venture.
NATIONAL SALES MANAGER, (WGCI-AM/FM Radio Division),
Clear Channel Radio Group, Chicago, Illinois
Successfully reversed a $400k budget deficit by restructuring the sales department and implementing new strategies which delivered 120% of budget.
Hired staff, performed sales training and managed a national sales team which achieved the highest national revenue achievement for the Chicago Radio market for two years in 1998 and 1999. Exceeded prior budget projections, capturing a record 40% total station revenue share which catapulted WGCI-AM/FM into highest billing station.
Increased revenue for secondary demographic audience by presenting valuable market insights and creating niche campaigns for advertisers who primarily purchased competitive products and services.
Lead and revitalized a team of national sales representatives by conducting motivational sales meetings and providing sales management and support which fostered a sense of teamwork, enthusiasm and pride, which enabled them to achieve and exceed revenue goals.
Initiated and developed bold new campaigns to obtain new business revenue from national advertisers and ad agencies throughout the country.
Properly identified market trends and positioning by conducting comprehensive research and audience analysis. Identified market opportunities that enabled the national sales team to capture new business from advertisers outside of stations primary demographic audience.
Planned, orchestrated and scheduled market sales trips with clients and national rep firm for sales and training.
Education:
Brian Tracy: Psychology of Selling, Selling on Non-Price Issues, the Complete Goals Program
Trump University: Marketing Strategies for Tomorrow
Don Hutson: Selling Different People Differently
Tom Hopkins - Low Profile Selling,
Ari Gaper: Successful Cold Calling
Illinois Loan Origination Licensing 2005-2009,
Certified Mortgage Planning Specialist Licensing -2006-2008
Skills:
Sales Management, Budgets/P&L, Staff Development, Organizational Planning, Forecasting, Business Development, Customer Relations, Performance and Inventory Analysis, Client Engagement, Marketing & Sales, Recruitment, Alliances/Partnerships, Team Building, Negotiations/Proposals.
Additional Information:
AWARDS / AFFILIATIONS
Among Top 50 Most Influential Women in Radio Radio Ink Magazine, 2003
Radio & Advertising Bureau, Steering and Sales Advisory Committee, Member, 2000 2003
RAB, Marketing Leadership Conference, Urban Panels 2000 2003
American Urban Radio Networks Sales Achievement Award - 2003
Top 25 Most Influential Women in Radio Radio Ink Magazine 2002
Top 10 Women to Watch The Next Wave Broadcasting & Cable 2002
Reference:
aletamclardy2@yahoo.com
Candidate Contact Information:
| Name: Aleta M Clardy |
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| Street: - |
Phone: 708-383-6917 |
| City: Chicago |
Fax: - |
| State: - |
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| Zip: - |
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| Web Site: |
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