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Marketing / Administration Resume
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| Desired Industry: Marketing |
SpiderID: 22899 |
| Desired Job Location: Charleston, South Carolina |
Date Posted: 10/7/2008 |
| Type of Position: Full-Time Permanent |
Availability Date: Immediately |
| Desired Wage: |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, Less Than 25% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: No |
Objective:
Highly motivated, results-producing Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Proven skills in brand management, project management, advertising, budgeting, and teamwork. Expertise in directing the creation of marketing tools and steering the execution of marketing programs. Demonstrated success driving growth in targeted markets through implementation of key projects. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts. Excellent written and verbal communication skills. Works well in dynamic team-oriented environment.
· Strategic Market Planning · New Market Penetration
· Marketing Collateral Development · Market Research & Analysis
· New Product Development · Team Building & Management
· Direct & B2B Marketing Programs · Budget Preparation/Administration
Experience:
· Managed, created and executed marketing initiatives and strategy for Le Creuset Enameled Cast Iron cookware, the first and largest product category for the company, with annual sales of 46 million dollars and rising.
· Administered and strategically planned a $700K plus expense budget to achieve sales results while not exceeding expenditures.
· Developed and launched a comprehensive media strategy yearly to the trade and end consumer to achieve buy-in and sell-through as well as maximizing brand awareness and loyalty.
· Originated and implemented all new product and color development from conceptualization to launch.
· Directed creative services and designers in the development of product packaging, brochures, trade presenters, POP material, and other collateral and sales tools to support the brand.
· Initiated promotions to support the brands premium image and measured the ROI to ensure profitability and success.
· Conducted market research and analysis including preparation of monthly reports showing trends and sales results for the Cast Iron category.
· Evaluated competitive environment and established pricing strategy to maintain competitive position.
· Collaborated with key customer accounts and the Sales Division to enhance product assortments, differentiate trade channels, and develop promotions to exceed the end-consumer expectations.
· Headed office communications with a Public Relations firm to plan upcoming events, communicate launches, and interview with reporters from various media types.
· Recruited and coached four Assistant Brand Managers which were then promoted to Brand Manager and given their own categories to manage in less than a 1 2 year time period.
Selected Contributions:
· Initiated multiple new product development projects to stimulate product line growth; managed over 30 new product files in various stages of development, contributing 15% on average in sales.
· Worked closely with the sales force to achieve double-digit growth in Cast Iron year-over-year: 39% in 2002, 17%=2003, 19%=2004, 37%=2005, 34%=2006, and 13%=2007.
Le Creuset of America, Inc. 2000 August 2008
Senior Brand Manager 2007 Aug. 2008
Brand Manager 2004 2007
Assistant Brand Manager 2002 2004
Communications Coordinator 2000 2002
Education:
University of South Carolina 2001
Bachelor of Science in Business Administration
Concentration: Management
Candidate Contact Information:
| Name: Kimberly Collins |
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| Street: |
Phone: 843.270.5457 |
| City: Charleston |
Fax: - |
| State: South Carolina |
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| Zip: 29414 |
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| Web Site: |
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