Online Marketing Manager Resume

Desired Industry: Marketing	SpiderID: 22902
Desired Job Location: Denver, Colorado	Date Posted: 10/7/2008
Type of Position: Full-Time Permanent	Availability Date: 10/07/08
Desired Wage: 80000
	U.S. Work Authorization: Yes
Job Level: Experienced with over 2 years experience	Willing to Travel: Yes, 25-50%
Highest Degree Attained: Bachelors	Willing to Relocate: Undecided

Objective:
Accomplished e-marketer with 8+ years of online marketing experience and a unique combination of technical and business expertise that consistently drives success and innovation in the following areas:

Online and Integrated Marketing, e-commerce, SEO/SEM Planning, Software Development, Business Development, Project Management, Account Management, Product Development, Web Site Design, Strategic Planning, Creative Analysis, Vendor Management, Database Management

• Developed a number of highly successful B2B and B2C email campaign designs, Flash campaigns, Marketing communications, SEO/SEM programs, and websites for Fortune 1000 clients spanning numerous industries.
• Created innovative project plans/design specifications for creation and implementation of additional functionality on a variety of web-based software applications (Email Marketing Applications, Customer Communication Tools, Project/Contact Management Software, and Applicant Tracking Software)

Experience:
EPSILON – Lafayette, Colorado October 2007 – June 2008
Account Manager
Accountable for the strategic planning and day-to-day operations for 30+ high growth clients on the DREAM and DREAMmail email marketing software platforms. Performed regular reviews of client email campaigns and metrics to provide continuous creative and strategic input, along with industry best practices, to help achieve positive ROI on all email initiatives.
• Created over 20% growth in account book ($1,300,000 to $1,600,000) through sales of list services, customization work, creative services, automation of client campaigns, use of additional partner offerings, and growth within divisions and holdings of client accounts.
• Developed a number of complex project plans and all associated documentation for new client account implementations, custom email & reporting projects, creation of new template designs, and the addition of new software functionality.
Clients included: Prudential, March of Dimes, The Hartford, Callaway Golf, Molson-Coors, Wildlife Conservation Society, and many more.

CHEETAHMAIL AN EXPERIAN COMPANY – New York, New York February 2006 – September 2007
Account Manager
Managed the day-to-day operations and strategic planning for five high-volume email marketers on the Cheetahmail email marketing platform. Worked directly with email marketing managers and ad agencies on the development of email designs/templates and segmentation strategies. Utilized findings from account reviews to improve the effectiveness of all email marketing and related online initiatives.
• Produced in-depth analysis of email campaign results, customer databases, website analytics, and purchase behavior for all clients.
• Developed an innovative segmentation strategy and a series of dynamic templates for H&R Block in an effort to effectively communicate to a wide array of customers about numerous products, while reducing development and dispatch times.
• Designed, maintained, and delivered a customized reporting project for Smithsonian Business Ventures allowing the incorporation of all fulfillment data from 3 separate vendors.
Clients included: H&R Block, American Greetings, GNC, Smithsonian Business Ventures, and Vista Print.

CHRISTY MACDOUGALL MITCHELL BODDEN – New York, New York January 2005 – December 2005
Account Supervisor
Recruited to manage all of the agency's interactive applications, which included: eNgage - a monthly intelligent newsletter, eNvite - an event management tool, and iNform - a customized email application, General website creation, email marketing, search engine marketing, and online strategy planning. Produced monthly reporting on the effectiveness of all interactive marketing campaigns. Developed new segmentation strategies to improve results. Accountable for all billing and quotas for Agency's interactive activity.
• Managed 3 Account Managers in the development of content and layout of monthly marketing communications for 3 British Telecom divisions (Global Services, Wholesale & BT Americas)
• Created SEO and SEM plans to improve general website traffic and prominent display ad hoc Flash landing page campaigns within multiple search engines.
• Directed third-party technology vendor in the creation, management, and implementation of all interactive project plans and ad hoc projects as well as enhancements to communication software.
Clients included: British Telecom, OptionsXpress, Spirituality and Health Magazine, and Street Wise Partners (Pro Bono).

YAHOO! HOTJOBS – New York, New York February 2001 – September 2004
Strategic Account Manager
Responsible for managing client relationships with Fortune 500 clients using the Hotjobs proprietary Applicant Tracking software (Softshoe). Worked as a business partner with client recruiting teams and management to develop the branding, corporate appearance, workflow, and overall user experience of the career sections on their corporate websites and internal Applicant Tracking Software. Created and managed all project plans related to version updates and additional functionality on the client sites.
• Managed $100,000/month in billing, and created additional revenue of $40,000 - 45,000 /quarter in special project sales, custom development work, and general corporate website maintenance.
• Reduced the cost of hire for clients through the review of hiring trends and prepared budget-conscious strategies for requisition recruiting at job fairs, online, and in print.
• Worked directly with accounts receivable team to ensure prompt payments from customers for monthly hosting and project fees. Successfully collected $120,000 in past due billing after identifying an error with accounting software.
Clients included: PepsiCo, Merrill Lynch, UPS, Humana Healthcare, Sabre Holdings, and UBS.

SENSENET INC. – New York, New York August 1999 – February 2001
Project Manager
Led development and quality assurance teams in the creation of custom designs of the SenseNet II Enterprise Application suite of integrated project management, contact management, document management, and calendaring software. Oversaw all projects from initial client meeting through implementation, becoming involved in every aspect of the process including development planning, QA, implementation, training, and follow-up.
• Created customized web-based clothing library for Donna Karan designers and photographers, eliminating a cumbersome paper-based system.
• Developed and maintained a complex project plan for NextVenue, which was outside of SenseNet’s standard offering and incorporated the use of an existing hardware set-up, to deliver client cost savings.
Clients included: NextVenue (iBEAM), Donna Karan, NYC Library, Sun Microsystems Mexico

Education:
Bachelor of Business Administration (BBA)
Marketing

Hofstra University 1999

Skills:
Excellent communications, relationship management, project management. HTML, Photoshop, SQL, Advanced MS Office Suite (Excel, Word, PowerPoint, Access), Mac OS/Windows, general computer and Internet skills

Candidate Contact Information:

Name: Tim Willard
Street:	Phone: 303-952-9242
City: Westminster	Fax: -
State: Colorado
Zip: 80234
Web Site: